So many graphic designers carry double-sided business cards (otherwise known as duplex cards), that one may wonder why. There is a reason that graphic designers, photographers and web designers select duplex cards. Double-sided business cards are a great way to display your logo or a creative element, such as a photo or graphic, without diminishing the focus on your contact information or name. Double-sided cards also are just more eye catching. However, if your small business is trying to reduce expenses or you have no one in-house with design or printing experience, trying to make your own business cards might be difficult. The two primary reasons some organizations avoid double-sided business cards are difficulty in development and the loss of a writing surface.
In the past, every business card was printed on plain white card stock with simple personal details displayed on one side, and nothing on the other. This made writing a brief note on the backs of those cards easy, but these boring cards were also the first to be discarded when the person possessing them cleaned out their wallet.
The clear benefits to printing duplex cards are extra design features and more space to put important and unique company information. Full color business cards printed on both sides are common in todays world of business. A memorable photo that symbolizes a companys standard or value proposition printed on one side of the card with the employee/employer contact information included on the other helps clients to remember who the card belonged to and why it was given.